Configuring Relationships between Analytics and Business Domain Groups for Knowledge Integration

Abstract

To realize value from their wealth of digital data, organizations are investing in data-driven organizational initiatives—efforts in which they must draw expertise in data, algorithms, and visualization together with knowledge and skills in business domains such as marketing and human resources. However, they face the challenge of crossing the knowledge divide between analytics groups and business groups. Exploring relationships between the two groups in 37 data-driven organizational initiatives, we develop a configuration-based model that explains analytics and business-domain knowledge integration through the lens of synergy. Our configurational analyses revealed five configurations of rel..