Journal article
An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach
SS Requena, J Pirkis, D Currier, M Conway, S Lee, J Turnure, J Cummins, A Nicholas
Jmir Formative Research | JMIR PUBLICATIONS, INC | Published : 2023
DOI: 10.2196/49325
Abstract
Background: In most countries, men are more likely to die by suicide than women. Adherence to dominant masculine norms, such as being self-reliant, is linked to suicide in men in Western cultures. We created a suicide prevention media campaign, "Boys Do Cry," designed to challenge the "self-reliance" norm and encourage help-seeking in men. A music video was at the core of the campaign, which was an adapted version of the "Boys Don't Cry" song from "The Cure." There is evidence that suicide prevention media campaigns can encourage help-seeking for mental health difficulties. Objective: We aimed to explore the reach, engagement, and themes of discussion prompted by the Boys Do Cry campaign on ..
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Grants
Awarded by National Health and Medical Research Council
Funding Acknowledgements
The authors would like to thank "The Hallway" and "Heiress Films" for producing the "Boys Do Cry" video and related media. The Boys Do Cry project was funded by the Australian Medical Research Future Fund as part of a larger project known as the Buoy Project (1199972) . SSR is supported by a Suicide Prevention Australia PhD scholarship. JP is supported by a National Health and Medical Research Council investigator grant (1173126). AN is supported by a Suicide Prevention Australia postdoctoral fellowship. The funding sources had no role in the design, analyses, and interpretation of data, in the writing of the manuscript, or in the decision to submit this paper for publication.