Report
ADM S Working Paper Series: The Australian Ad Observatory Technical and Data Report
Daniel Angus, Abdul Karim Obeid, Jean Burgess, Christine Parker, Mark Andrejevic, Julian Bagnara, Nicholas Carah, Robbie Fordyce, Lauren Hayden, Kelly Lewis, Christopher O'Neill, Cesar Albarran-Torres, Loup Cellard
ARC Centre of Excellence for Automated Decision Making and Society | Published : 2024
Abstract
This report provides an overview of the Australian Ad Observatory project’s data, infrastructure, and software tools, and serves as a detailed technical companion to the Background Paper previously published (Burgess et al., 2022). The Australian Ad Observatory (‘Ad Observatory’) is a project of the Australian Research Council (ARC) Centre of Excellence for Automated Decision-Making and Society (ADM+S) that aims to improve the observability of targeted online advertising in Australia using novel data donation infrastructure and hybrid digital methods. The first section of the report provides an overview of the Ad Observatory project’s data donation infrastructure, analytical dashboards a..
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