Consumer protection law and AI

Abstract

Consumers are at the forefront of market uses of AI. There are also myriad consumer uses of AI products. Consumer protection law justifies greater responses where the interactions involve significant risks and relevant consumer vulnerability; both such elements are present in the current and predicted AI uses concerning consumers. Whilst consumer protection law is likely to be able to be sufficiently flexible to adapt to AI, there is a need to recalibrate consumer protection law to AI.