AI Deepfakes on the Web: The 'Wicked' Challenges for AI Ethics, Law and Technology

Abstract

Advances in generative AI and the increasingly easy availability of tools for creating text, code, audio, and images have impacted almost all industry sectors, promising new efficiencies and changing work patterns. The darker side of this same technology is the problematic case of deepfakes created by AI and spread online to humiliate, manipulate, trick, or defraud ordinary individuals and public figures. Transparency, fairness, and beneficence are vital values of responsible and ethical AI. All of these values would preclude harmful uses of AI deep fakes. However, harmful deepfakes are usually the work of fraudsters with little regard for ethics and beyond the reach of the law. So, who shou..