Journal article

Scoring the Ethics of AI Robo-Advice: Why We Need Gateways and Ratings

P Kofman

Journal of Business Ethics | SPRINGER | Published : 2025

Open access

Abstract

Unlike the many services already transformed by artificial intelligence (AI), the financial advice sector remains committed to a human interface. That is surprising as an AI-powered financial advisor (a robo-advisor) can offer personalised financial advice at much lower cost than traditional human advice. This is particularly important for those who need but cannot afford or access traditional financial advice. Robo-advice is easily accessible, available on-demand, and pools all relevant information in finding and implementing an optimal financial plan. In a perfectly competitive market for financial advice, robo-advice should prevail. Unfortunately, this market is imperfect with asymmetric ..

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University of Melbourne Researchers