Evaluating the Precision and Bias in AI-Related Facebook Advertising: A Comprehensive Analysis

Abstract

The focus of this research is to evaluate the effectiveness of AI-related advertising campaigns, particularly in reaching their intended audiences, such as individuals with a declared interest in AI. This study addresses the under-explored area of how effectively these campaigns target and engage their intended demographic groups, revealing gaps and opportunities in current advertising strategies. A dataset of 5,528 AI-related advertisements was analyzed with the purpose of examining targeting precision, demographic distribution, and geographical variations. The analysis aimed to identify discrepancies in ad reach and effectiveness across different audience segments and regions. The findings..