Social and Personal Determinants of Herbal Supplement Use in Metro Cebu, the Philippines

Abstract

The present study identified herbal supplement usage patterns in Metro Cebu and comprehensively examined consumer education and behavior regarding these supplements. A cross-sectional online survey was conducted from March–July 2023 involving 316 respondents, selected through purposive sampling. The study collected data on demographic characteristics, usage patterns, sources of information, and potential hesitations related to herbal supplement use. Results indicate that the typical Metro Cebu herbal supplement user is more likely to be female, possess higher education, earn above the minimum wage, and primarily reside in Cebu City (n = 202, 63.9%). Usage of herbal supplements is driven by p..