Cultural logics and individualism-collectivism: a conceptualization of the two frameworks from a cultural dynamical perspective

Abstract

Cultural logics of dignity, face, and honour (Leung & Cohen, 2011) have become a significant focus of research in culture and psychology. However, how they relate to the existing literature on individualism and collectivism has been left unclarified despite their apparent conceptual links. This article attempts to clarify how cultural logics relate to individualism and collectivism from a perspective of the psychology of cultural dynamics. After describing our approach to the psychology of cultural dynamics, we suggest that cultural logics and individualism-collectivism can be conceptualized as cultural ideas and practices about how to structure social organization. Honor and face logics are..