Attitudes and behaviours of consumers towards plant-based yoghurt alternatives: a cross-cultural study

Abstract

BACKGROUND: Increased awareness of sustainable food production and vegan, vegetarian and flexitarian diets are driving the growth in dairy substitutes, particularly plant-based yoghurts. To understand consumer perception or mind-set and facilitate adoption of plant-based yoghurt products, a multi-phase study using both qualitative and quantitative research methods was conducted to understand the differences between perceptions (cognitive, affective, and social responses) of consumers, belonging to Western and Asian cultural groups, to plant-based yoghurts compared with traditional dairy yoghurts. The study involved a qualitative focus group (n = 37, four sessions), a quantitative survey (n =..