Geoeconomic embeddedness and transnational migrant entrepreneurship: Chinese–Australian wine exporters in a decade of volatility

Abstract

This article critically examines the entrepreneurial trajectories of Chinese–Australian wine exporters between 2015 and 2025, a decade marked by volatility in Australia–China relations. Drawing on four in-depth qualitative case studies, it explores how transnational migrant entrepreneurs navigated shifting geoeconomic conditions shaped by trade liberalization, diplomatic rupture, and partial recovery. The study introduces geoeconomic embeddedness and its specific form, bilateral embeddedness, to capture how interstate relations condition migrant entrepreneurial opportunity and risk. These cases show that while favorable bilateral conditions initially supported proactive market embedding and ..