Journal article

Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries

JW Freebairn, JM Alston

AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS | BLACKWELL PUBL LTD | Published : 2001

Abstract

Producer profit-maximising rules for generic commodity advertising programs and associated funding levies are derived. Lump-sum, per unit and ad valorem levies, and government subsidy funding arrangements are compared and contrasted. The initial single-product competitive market model is extended to incorporate international trade, government price policies, and multiple commodity interactions.

University of Melbourne Researchers