Journal article

Antecedents and outcomes of new product development speed - An interdisciplinary conceptual framework

A Menon, J Chowdhury, BA Lukas

Industrial Marketing Management | ELSEVIER SCIENCE INC | Published : 2002

DOI: 10.1016/S0019-8501(01)00163-8

University of Melbourne Researchers

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Keywords

New Product Development Speed
R-And-D
Social Sciences
Complex Decision-Making
Task-Performance
Teams
Organizational Culture
Brand Image
Culture
Management
Incentives
Development-Projects
Revenue
Time
Corporate Image
Business
Capital Investment
Business & Economics
Market Orientation
Innovation
Structure
Profitability
Groupwork Controls