Evaluations of dieting prevention messages by adolescent girls

Abstract

Background. Dieting prevention interventions have been relatively unsuccessful and may be more effective if they concentrate on messages known to be relatively high on persuasive properties. We aimed to identify anti-dieting messages rated most strongly on persuasive dimensions and participant characteristics that predicted message evaluations in adolescent girls. Methods. Grade 7 and 8 girls completed questionnaires assessing risk factors for, and early symptoms of, eating disorders. Two weeks later, participants viewed on video seven messages (each 2-3 minutes long) frequently used to dissuade against dieting in prevention interventions and one control message. After viewing each message, ..