The effects of personal and collective mortality salience on individualism: Comparing Australians and Japanese with higher and lower self-esteem

Abstract

The cross-cultural generality of terror management theory was examined in Australia and Japan. Based on previous research suggesting that individualism is stronger in Australia than in Japan, mortality salience was predicted to enhance individualism in Australia, but to reduce it in Japan. The results supported this prediction. Consistent with the theory, the cultural pattern of worldview defense was found only among Australians and Japanese with low self-esteem. We also found preliminary evidence that collective mortality (death of one's in-group) has a greater impact than personal mortality (personal death) in Japan. Although the cultural worldview and self-esteem may serve terror manageme..