Roles and limitations of ICT based media for biotechnology firms' innovation

Abstract

Innovation in terms of new product development (NPD) in the biotechnology industry is characterised by two salient features: teams operating in the global context and ever-shortening lead times. It is generally recognised that communication plays a key role in facilitating these. But, in recent years, new forms of information communication technology (ICT) based media have emerged to provide electronic infrastructure for e-innovation. The role of these newer media in the innovation process is not well understood. In this paper, six organisations operating in the biotechnology area based in Australia were studied. Results of in-depth interviews with senior representatives of these firms show ..