Conference Proceedings
A resource-based view of retail competitive advantage
JD EVANS, K BRIDSON, JW BYROM, D MEDWAY
ANZMAC 2004 Conference Proceedings | ANZMAC - Australian and New Zealand Marketing Academy | Published : 2004
Conference Proceedings
JD EVANS, K BRIDSON, JW BYROM, D MEDWAY
ANZMAC 2004 Conference Proceedings | ANZMAC - Australian and New Zealand Marketing Academy | Published : 2004