Journal article

The men's gallery - Outdoor advertising and public space: Gender, fear, and feminism

L Rosewarne

WOMENS STUDIES INTERNATIONAL FORUM | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2005

Abstract

Outdoor advertising presents a unique case in that, unlike advertising in other media, an individual's capacity to avoid exposure is inhibited. Unlike the "private" world of magazine and television advertising, outdoor advertising is displayed throughout public space, thus making regulation of the medium a pertinent public policy concern. The inescapable nature of outdoor advertising, compounded with the increasingly sexualised display of women within, demands that an active public policy response occurs. This paper draws from the disciplines of criminology, architecture, and feminist geography to argue that the continued sexualised portrayal of women in outdoor advertising works to illustra..

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