Journal article

Impact of the perceived public image of nursing on nurses' work behaviour

M Takase, P Maude, E Manias

JOURNAL OF ADVANCED NURSING | WILEY | Published : 2006

Abstract

AIM: This paper reports a study comparing nurses' perceptions of their public image with their self-image, and examining how the relationship between their perceived public image and self-image was associated with their job performance and turnover intentions. BACKGROUND: The stereotypical public image of nursing is a major concern to nurses. However, it is relatively unknown how this image affects nurses. A few studies have investigated how nurses' interpretations of their public image affect their self-image and work behaviour. METHODS: A convenience sample of 346 Australian nurses participated in a questionnaire study in 2003. The results were analysed by t-test, polynomial regression and..

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University of Melbourne Researchers