Controlling Cross-Border Tobacco: Advertising, Promotion and Sponsorship - Implementing the FCTC

Abstract

This report examines steps that could be taken to control cross-border tobacco advertising, promotion and sponsorship under the WHO's Framework Convention on Tobacco Control (FCTC). It recommends a multilayered approach - which includes formal law and regulation, monitoring and enforcement practices, education, and international cooperation - be applied in relation to three categories of actors: advertising producers and their agents, content providers, and technological intermediaries, if the aims of the FCTC are to be met.