Conference Proceedings

A Framework for Understanding Customer Relationship Management Systems Benefits

Graeme Shanks, Ilona Jagielska, Malini Jayaganesh

Communications of the Association for Information Systems | Association for Information Systems | Published : 2009

DOI: 10.17705/1cais.02526

University of Melbourne Researchers

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Keywords

3503 Business Systems in Context
4609 Information Systems
35 Commerce, Management, Tourism and Services
46 Information and Computing Sciences