Journal article

Forecasting category sales and market share for wireless telephone subscribers: a combined approach

V Kumar, A Nagpal, R Venkatesan

International Journal of Forecasting | ELSEVIER SCIENCE BV | Published : 2002

DOI: 10.1016/S0169-2070(02)00068-7

University of Melbourne Researchers

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11Web of Science
13Scopus

Keywords

Forecasting
Management
Accuracy
Wireless Telephone Subscribers
Economics
Category Sales
Social Sciences
Business & Economics
Market Share
Purchase Intentions
Diffusion
Models
Combined Approach
Behavior