Driving a resource orientation: reviewing the role of resource and capability characteristics

Abstract

Purpose - This study seeks to introduce the role of resource and capability characteristics as drivers of a resource orientation (RO) and to examine empirically these relationships in different market conditions. Design/methodology/approach - This study was conducted using a nation-wide survey distributed to key informants of multiple business units. Multiple regression was used to assess the relationships. RO is used as a proxy for the implementation of the resource-based view (RBV). The RO is also tested against performance outcomes to examine the robustness of the model that has been examined. Findings - Findings showed significant relationships between resource and capability characteris..