Conference Proceedings

Transaction-Driven Personalization: The Moderating Effects of Personality Traits

Shuk Ying Ho, Kar Yan Tam, Michael J Davern

Proceedings of the Pacific Asia Conference on Information Systems | NATL SUN YAT-SEN UNIV | Published : 2007

University of Melbourne Researchers

Keywords

Need for Cognition
Need
Personality Traits
Persuasive Impact
Business
Variety Seeking
Computer Science
Design
User Behavior
Business & Economics
Management
Technology
Model
Computer Science, Information Systems
Variety-Seeking
Web Personalization
Science & Technology
Individual-Differences
Social Sciences
Cognitive-Style