Regulatory focus strategies scale: A measure of individual differences in the endorsement of regulatory strategies

Abstract

Regulatory focus theory proposes that people can have a promotion or a prevention focus when pursuing goals and choosing strategies. The Regulatory Focus Strategies Scale (RFSS), a scale that assesses the endorsement of promotion and prevention strategies for goal pursuit, is developed and validated in three studies. Exploratory and confirmatory factor analyses in Australia and Japan showed that promotion- and prevention-focused strategic endorsement formed two largely uncorrelated factors. The RFSS exhibits adequate reliability, and discriminant and convergent validity. A cross-cultural comparison showed that Australians were more promotion- but less prevention-focused than Japanese student..