Journal article

Stereotypes help people connect with others in the community: A situated functional analysis of the stereotype consistency bias in communication

Anna E Clark, Yoshihisa Kashima

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY | AMER PSYCHOLOGICAL ASSOC | Published : 2007

Abstract

Communicators tend to share more stereotype-consistent than stereotype-inconsistent information. The authors propose and test a situated functional model of this stereotype consistency bias: stereotype-consistent and inconsistent information differentially serve 2 central functions of communication--sharing information and regulating relationships; depending on the communication context, information seen to serve these different functions better is more likely communicated. Results showed that stereotype-consistent information is perceived as more socially connective but less informative than inconsistent information, and when the stereotype is perceived to be highly shared in the community,..

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