Journal article

Globalization and the advertising industry in China

John Sinclair

CHINESE JOURNAL OF COMMUNICATION | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2008

DOI: 10.1080/17544750701861947

University of Melbourne Researchers

John Sinclair Author Culture and Communication

Related Projects (1)

Globalisation and the media in Australia: an integrated analysis of trends and impacts, with special reference to the advertising industry

The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Aust..

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16Web of Science

Keywords

Social Sciences

Behavioral and Social Science

Basic Behavioral and Social Science