Journal article

Who's messing with my mind? The implications of dual-process models for the ethics of advertising to children

Agnes Nairn, Cordelia Fine

INTERNATIONAL JOURNAL OF ADVERTISING | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2008

Abstract

The debate surrounding the ethics of advertising to children generally centres on the age at which children have developed sufficient cognitive resources both to understand the persuasive intent of marketing messages and to critically evaluate them. In this paper we argue that this debate requires urgent updating to take into account recent and significant findings from psychology and neuroscience. Substantial evidence now shows that judgements and behaviours, including those relating to consumption, can be strongly influenced by implicitly acquired affective associations, rather than via consciously mediated persuasive information. Contemporary advertising formats typically targeted at chil..

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