Journal article

Abdicating choice: the rewards of letting go

Tuck Leong, Frank Vetere, Steve Howard

DIGITAL CREATIVITY | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2008

Abstract

Increasingly, people are faced with having to deal with vast amount of digital content. But in some situations, having to choose from such large digital libraries can be unpleasant and even paralysing, especially when people have no strong preference for a particular choice. Digital music listening is an example of such a dilemma. Focusing on Shuffle listening on the iPod, whereby listeners abdicate choice to a system to present content to them randomly, we observe that this mode of abdicating choice not only alleviates the pains of choice but also leads to better user-experience in some circumstances. Randomness is highlighted as a versatile resource. Acting as a device that 'defamiliarises..

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