Journal article

Evaluating the sustainable competitive advantage model for corporate real estate

C Heywood, R Kenley

Journal of Corporate Real Estate | Published : 2008


Purpose The paper aims to establish empirical connections between corporate real estate management (CREM) practices and organisations' sources of sustainable competitive advantage (SSCA). The alignment of CREM practices with modes of achieving competitiveness provides greater competitive advantage from CREM. Design/methodology/approach The model for sustainable competitive advantage for corporate real estate (CRE) theorising the connections between CREM practices and SSCAs was implemented in a survey of Australian CRE managers. Practices' competitive benefits are reported at the aggregated level of practice categories and illustrated with a selected category of individual practices. Findings..

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