Journal article

Analyzing the effects of market and resource orientations on innovative outcomes in times of turbulence

Angela Paladino

JOURNAL OF PRODUCT INNOVATION MANAGEMENT | WILEY-BLACKWELL | Published : 2008

Abstract

Innovation and new product success are often a core precursor to superior performance. Although research has examined the resource-based view (RBV) and market orientation (MO) individually, limited research has evaluated and compared their effect on innovation and new product success in one study. Furthermore, relative to MO, comparatively less research has been conducted to evaluate the relationship between organizational learning (OL) and the RBV to examine their effects on a firm's ability to innovate and succeed. The purpose of this paper is to investigate the role of environmental variables (i.e., market turbulence and technological turbulence) on the relationship between two strategic ..

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University of Melbourne Researchers