Journal article
Attribute conflict in consumer decision making: The role of task compatibility
Anish Nagpal, Parthasarathy Krishnamurthy
Journal of Consumer Research | OXFORD UNIV PRESS INC | Published : 2008
DOI: 10.1086/521903
Journal article
Anish Nagpal, Parthasarathy Krishnamurthy
Journal of Consumer Research | OXFORD UNIV PRESS INC | Published : 2008
DOI: 10.1086/521903