Journal article

Attribute conflict in consumer decision making: The role of task compatibility

Anish Nagpal, Parthasarathy Krishnamurthy

Journal of Consumer Research | OXFORD UNIV PRESS INC | Published : 2008

DOI: 10.1086/521903

University of Melbourne Researchers

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17Web of Science
20Scopus

Keywords

Social Sciences
Congruity
Unique Features
Business & Economics
Difficulty
Time
Judgment
Resolution
Choice Process
Reasons
Business
Dynamics