Journal article

Do social product features have value to consumers?

Pat Auger, Timothy M Devinney, Jordan J Louviere, Paul F Burke

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | ELSEVIER | Published : 2008

DOI: 10.1016/j.ijresmar.2008.03.005

University of Melbourne Researchers

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Keywords

Business & Economics
Information
Social Sciences
Respond
Business
Marketing
Ethical Beliefs
Behavior