Journal article

Revisiting retail internationalisation: Drivers, impediments and business strategy

J Evans, K Bridson, J Byrom, D Medway

International Journal of Retail and Distribution Management | Published : 2008


Purpose: In the light of recent changes in the international environment, the purpose of this paper is to consider whether the drivers of, and impediments to, retail internationalisation and the business strategy adopted have also changed. Design/methodology/approach: Interviews were conducted with 12 UK and US retailers. These exploratory data were combined with a review of the literature to explore changes in the drivers and impediments of retail internationalisation. Findings: Findings of this study suggest that, while a variety of factors drive retail internationalisation, profit growth is the most dominant motivator. In terms of impediments to foreign expansion, domestic market conditio..

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