Journal article

Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities

Gerard J Tellis, Eden Yin, Simon J Bell

Journal of International Marketing | SAGE PUBLICATIONS INC | Published : 2009

DOI: 10.1509/jimk.17.2.1

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109Web of Science
121Scopus

Keywords

Cross-Cultural Research
Novelty Seeking
Product Adoption
Optimum Stimulation Level
Adoption Behavior
New Products
Takeoff
Business
Innovation
Measurement Invariance
Social Sciences
Perceived Risk
Culture
Personality
Business & Economics
Global Strategy
Exploratory-Behavior
Consumer Innovativeness