Book Chapter

The interaction between affect and motivation in social judgments and behavior

JP Forgas, SM Laham

Social Motivation: Conscious and Unconscious Processes | Published : 2004


INTRODUCTION, The influence of affective states on motivated action has long been supported by anecdotal evidence as well as in literature. A well-known short story on chess by Thomas Mann describes how upbeat or downbeat background music can produce sudden shifts in mood, motivating chess players to shift their strategies from aggressive to defensive and back again in line with the changing affective tone of the melody. Just as in chess, social interaction demands complex and elaborate planning, as actors need to interpret ambiguous social situations and plan their interpersonal strategies accordingly (Forgas, 1998a). There is convergent recent evidence from evolutionary social psychology, ..

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