Journal article
Assessing the feasibility of distributing child poison safety messages through three existing parent information pathways
L Gibbs, E Waters, J Robinson, S Young, A Hutchinson
Injury Prevention | B M J PUBLISHING GROUP | Published : 2009
Abstract
The objective of this exploratory study was to assess the feasibility of increasing parents' poison safety awareness and behaviours using existing pathways. The aim was to compare the release of true stories of child unintentional poisoning via three modes: (a) parent ''networker''; (b) maternal and child health nurse; (c) the media. The stories spread by the parent networker were readily recalled by the parents, with examples of changed behaviour and spreading of the stories. Parents who were part of the maternal and child health nurse strategy were not able to recall the stories without prompts. The media strategy could not be implemented because of difficulties finding parents ready to pu..
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Funding Acknowledgements
This study was part of a larger project exploring the uptake of child unintentional poison safety strategies, commissioned by the Department of Human Services Victoria following a successful tender process. It was undertaken by the Centre for Community Child Health ( CCCH) in partnership with the Monash University Accident Research Centre ( MUARC). We are grateful to the parent participants involved in the study, the MCH nurse, the parent networker and the Royal Children's Hospital Media Unit.