Journal article

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J Bell, Colin S McLeod, Eric Shih

Journal of Retailing | ELSEVIER SCIENCE INC | Published : 2007

DOI: 10.1016/j.jretai.2007.03.001

University of Melbourne Researchers

Simon Bell Author Melbourne School of Professional and Continuing Education

Colin McLeod Author Management and Marketing

Citation metrics

373Web of Science

Keywords

Medical Services

Business & Economics

Financial Services

Organizational Commitment

Customer Loyalty

Switching Costs

Social Sciences