Journal article

Co-production and customer loyalty in financial services

Seigyoung Auh, Simon J Bell, Colin S McLeod, Eric Shih

JOURNAL OF RETAILING | ELSEVIER SCIENCE INC | Published : 2007

DOI: 10.1016/j.jretai.2007.03.001

University of Melbourne Researchers

Simon Bell Author Melbourne School of Professional and Continuing Education

Colin McLeod Author Management and Marketing

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Keywords

Financial Services

Switching Costs

Social Sciences

Customer Loyalty

Organizational Commitment

Business & Economics

Medical Services