After all is lost: Meeting the material needs of adolescent disaster survivors
JG Klein, L Huang
Journal of Public Policy and Marketing | Published : 2007
This research with teenage tsunami survivors finds that adolescents received little support from relief organizations in their desire to replace lost possessions. The authors suggest ways that marketers can help relief organizations identify the material needs of adolescent survivors, as well as the needs of other underserved or vulnerable segments. © 2007, American Marketing Association.