Journal article

Social contract theory and the ethics of deception in consumer research

N Craig Smith, Allan J Kimmel, Jill Gabrielle Klein

Journal of Consumer Psychology | JOHN WILEY & SONS LTD | Published : 2009

DOI: 10.1016/j.jcps.2009.04.007

University of Melbourne Researchers

Jill Klein Author Business Administration

Citation metrics

8Web of Science

Keywords

Social Sciences

Psychology, Applied

Marketing-Research

Psychological-Research

Business Ethics

Business & Economics