'Building-Up' versus 'Paring-Down' Customisation Strategies: The influence of Recommendations Made by the Firm on Consumer Decision-Making

A Nagpal; B COKER

Conference Proceedings

'Building-Up' versus 'Paring-Down' Customisation Strategies: The influence of Recommendations Made by the Firm on Consumer Decision-Making

A Nagpal, B COKER

Proceedings of the Australian and New Zealand Marketing Academy Conference 2010 | ANZMAC - Australian and New Zealand Marketing Academy | Published : 2010

University of Melbourne Researchers

Anish Nagpal Author Management and Marketing

Brent Coker Author Management and Marketing

'Building-Up' versus 'Paring-Down' Customisation Strategies: The influence of Recommendations Made by the Firm on Consumer Decision-Making

University of Melbourne Researchers

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