Journal article

Mass media campaign improves cervical screening across all socio-economic groups

Jenny O Anderson, Robyn M Mullins, Mohammad Siahpush, Matthew J Spittal, Melanie Wakefield

HEALTH EDUCATION RESEARCH | OXFORD UNIV PRESS | Published : 2009

Abstract

Low socio-economic status (SES) has been associated with lower cervical screening rates. Mass media is one known strategy that can increase cervical screening participation. This study sought to determine whether a mass media campaign conducted in Victoria, Australia, in 2005 was effective in encouraging women across all SES groups to screen. Data were obtained from the Victorian Cervical Cytology Registry for each Pap test registered during 2005 and categorized into SES quintiles using the Index of Socio-Economic Advantage/Disadvantage. Negative binomial regression was used to determine the impact of the campaign on the weekly number of Pap tests and whether the media campaign had a differe..

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