Business made profective

Abstract

In this paper, we propose a new term, profective. This term is intended to make explicit an organization's objective of improvement and progress within a dynamic environment. We argue that words such as proficiency, efficiency and effectiveness are not rich enough terms to fully embrace and explain all the dimensions that are necessary for managing a modern organization in a globalized environment. The aspect of progress and improvement is not adequately represented in these traditional terms. Improvement is a natural outcome of organizational activity and of economic purpose. The knowledge and insights that chaos and complexity theories offer suggest that management has to deal with changin..