Journal article

Agency practitioners' meta-theories of advertising

Gergely Nyilasy, Leonard N Reid

International Journal of Advertising | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | Published : 2009

DOI: 10.2501/S0265048709200801

University of Melbourne Researchers

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13Web of Science
15Scopus

Keywords

Communication
Social Sciences
Works
Business
Think
Business & Economics