Journal article

The academician-practitioner gap in advertising

Gergely Nyilasy, Leonard N Reid

International Journal of Advertising | WORLD ADVERTISING RESEARCH CENTER | Published : 2007

DOI: 10.1080/02650487.2007.11073027

University of Melbourne Researchers

Gergely Nyilasy Author Management and Marketing

Citation metrics

25Web of Science

Keywords

Social Sciences

Business & Economics

Consumer Research

Utilizing Marketing Knowledge