From national service to global player: Transforming the organizational logic of a public broadcaster

Abstract

abstractWe present organizational logics as a meso-level construct that lies between institutional theory's field-level logics and the sense-making activities of individual agents in organizations. We argue that an institutional logic can be operationalized empirically using the concept of a discourse - that is, a coherent symbolic system articulating what constitutes legitimate, reasonable, and effective conduct around, and by organizations. An organization may, moreover, be simultaneously exposed to several institutional logics that make up its broader ideational environment. Taking these three observations together enables us to consider an organizational logic as a spatially and temporal..