Journal article

From right to responsibility: Sustainable change in water consumption

M Phipps, J Brace-Govan

Journal of Public Policy and Marketing | Published : 2011

Abstract

With demand increasingly outstripping supply, the sustainable consumption of water is a crucial public policy issue. This article outlines a case study of the urban water marketing system of Melbourne, Australia. The study illustrates how Melbourne's water marketing system responded to the shock of drought and then was reset through changes in the formal, informal, and philosophical antecedents of the marketplace. Change was facilitated in part through public policy but also through the interplay between the antecedent classes that enabled new marketplace outcomes to occur. Interviews with seven upstream water experts and 16 downstream household water consumers, in combination with secondary..

View full abstract

University of Melbourne Researchers