An empirical investigation of the relationship between product nature and supply chain strategy

Abstract

Purpose: The purpose of this paper is to empirically investigate the relationship between product nature and supply chain strategy, by using Fisher's model as the framework. Design/methodology/approach: The research collected quantitative data by conducting a questionnaire-based survey, with a total of 119 respondent organisations (of which 107 were usable), at an adjusted response rate of 8 per cent. The survey results provide the basis for the testing of Fisher's model relating product characteristics to supply chain strategy. Findings: The results indicate that the association between product nature and supply chain strategy as articulated in Fisher's model is not significant. A hybrid st..