Journal article

Universal biases in self-perception: Better and more human than average

Steve Loughnan, Bernhard Leidner, Guy Doron, Nick Haslam, Yoshihisa Kashima, Jennifer Tong, Victoria Yeung

British Journal of Social Psychology | WILEY | Published : 2010

Abstract

There is a well-established tendency for people to see themselves as better than average (self-enhancement), although the universality of this phenomenon is contested. Much less well-known is the tendency for people to see themselves as more human than average (self-humanizing). We examined these biases in six diverse nations: Australia, Germany, Israel, Japan, Singapore, and the USA. Both biases were found in all nations. The self-humanizing effect was obtained independent of self-enhancement, and was stronger than self-enhancement in two nations (Germany and Japan). Self-humanizing was not specific to Western or English-speaking cultures and its magnitude was less cross-culturally variable..

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