Journal article

The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study

Pat Auger, Timothy M Devinney, Jordan J Louviere, Paul F Burke

INTERNATIONAL BUSINESS REVIEW | ELSEVIER | Published : 2010

DOI: 10.1016/j.ibusrev.2009.10.002

University of Melbourne Researchers

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78Web of Science
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90Dimensions

Keywords

Quality
Brand-Name
Social Sciences
Country of Origin
Ethnocentrism
Antecedents
Business
Choice Modelling
Brand Evaluation
Consumption
Business and Management
Country-Of-Origin
Environmentalism
Price
Metaanalysis
Business & Economics
Social Product Attributes
Labour Issues
Ethics
Preferences